Ace Hardware Corporation, which probably actually is, as the company boilerplate publicity claims, the largest retailer-owned cooperative in the home improvement industry with over 4,600 stores, has partnered with TargusInfo to improve the new member sign-in process in its customer loyalty program.

With consumer information from TargusInfo, the feature allows Ace Rewards retailers at over 700 locations to create new memberships in real-time at the point of sale. Customers who join the Ace Rewards loyalty program receive an Ace Rewards Card at the point of sale and immediately begin accumulating points. Ace locations enroll new Ace Rewards members with phone number and On-Demand Identification services from TargusInfo.

It "significantly reduces" the customer's time to complete an application, and increases the accuracy of the customer's contact information, Ace officials say. Brian Wiborg, director of consumer marketing for Ace Hardware, said the move has "decreased the turnaround time for the sign up process" and "increased the accuracy of the customer's contact information."

Earlier this month TMC (News - Alert) had the news that TargusInfo announced that Falken Tires has selected its Site & Market Scoring product, powered by the ElementOne Analytics Platform, to "rive incremental sales and grow market share,," according to TargusInfo officials.

"Integrating our internal and industry data with the most current and accurate market data is crucial given the tough economic times when there's so much churn in consumer demographics," says Andrew Hoit, Director, Marketing, Falken Tire Corporation. "With TargusInfo's platform we can access the most up to date and robust market analysis to meet our strategic objective of identifying where we need to concentrate our growth." 

The product lets organizations expand and contract their retail networks with confidence, TargusInfo officials maintain, saying "organizations can use the product for market prioritization, store-network optimization and retail site selection."