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Appirio Allows Companies to Leverage Facebook to Manage Customer Relationships
Considering the increased use of Facebook in the office, leveraging its capability to actually drive performance rather than reduce productivity is certainly a positive thing that is likely to help drive deployment.
The new product from Appirio, MyFriends@Work, connects the sophisticated CRM capabilities of salesforce.com with the viral social networking capabilities enabled through Facebook Platform.
This collaboration allows users access to the powerful business tool to deepen customer relationships and assist with sales and marketing efforts. MyFriends@Work is a free application from Appirio available on Facebook
Facebook has exploded in the market to become the Internet’s leading social utility. By connecting Facebook’s 110 million users with an enterprise’s core business applications can help both organizations and individuals to capture the power of social networking to contribute to the business’ bottom line.
MyFriends@Work provides alerts to employees when their Facebook friends do business with their company. This application enables these individuals to act on their knowledge to aid sales, nurture leads and impact the customer service.
While this platform provides an excellent way for companies to leverage the power of Facebook, there are certain dangers in relying on this capability. For one, it promotes the extended use of this platform in the workplace, which can be less than productive.
Secondly, it could easily provide the employee with a crutch where he or she is relying exclusively on their Facebook application to manage those relationships, which can be a detriment in the long run.
As with any application that is designed to make the workplace more productive, it must be properly implemented and managed in order to ensure that it delivers the benefits promised, instead of hindering productivity.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.
Edited by Stefania Viscusi