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CRM Services Added to WineWeb.com's Winery Dashboard

By Calvin Azuri
TMCnet Contributor

WineWeb.com has announced the addition of a CRM Dashboard to its winery customer relationship management services. This latest integrated winery CRM dashboard will enable wineries in analyzing their customers across all the e-commerce, point-of-sale and wine club transactions.

In a release, Ron Kreutzer, founder and president of WineWeb Enterprises, Inc said, "The winery CRM dashboard, with its drill-down capabilities, allows a winery to monitor and analyze customer data across all direct sales channels. We've included analysis of direct trade orders and email campaigns into the tool.”

The winery customer relationship management software is enhanced for better tracking the effectiveness of email campaigns and a customer snapshot feature for viewing customer preferences and sales history at a glance. The new integrated CRM dashboard will be responsible for providing wineries with the capability to analyze their customers and then target their sales campaigns and strategies for creating loyal, long-term customers. Additonally, the winery will also be able to easily determine the avenue which should be the main focus of their marketing campaigns. The winery CRM dashboard will be made available in September 2010, for more information on the CRM dashboard and the WineWeb winery software services, visit http://services.wineweb.com

WineWeb Enterprises, Inc. was established in the year 1995, it was the first winery e-commerce service and it still continues to offer innovative, cost-effective winery Internet services, which include websites, e-commerce sales for consumers and trade, point-of-sale, wine club processing, email campaign management and customer relationship management. The robust feature set successfully supports larger sized wineries, while the value allows smaller wineries to have an integrated direct sales channel solution which they will never outgrow.

The largest online directory of over 35,000 wineries is maintained by WineWeb, it also provides an online marketplace for consumers and the wine trade to search for wine and buy wine online, from around 250,000 wines available direct from wineries and online wine merchants.

The concept for WineWeb was conceived by Ron Kreutzer, an information technology management consultant, while he visited a co-worker in Australia when he was returning from an overseas assignment. Ron was a budding wine enthusiast and his trip to the Barossa Valley reinforced his interest in wine.