To “streamline sales and marketing throughout its growing business,” worthy goals indeed, Enpirion, an analog semiconductor company with expertise in power management, has standardized an Oracle (News - Alert) Accelerate solution fromBizTech for Oracle CRM On Demand Release 16.

 

Enpirion was started in 2001 by power management technology alumni from Bell Labs (News - Alert). Things progressed, and by 2008 demand for Enpirion’s high density power systems embedded chips increased, company officials say, to the point where they were putting pressure on its “time and resource-strapped” sales and marketing organization.

 

Obviously what was needed was a revamp of its internal technology footprint. Enter Oracle, with Certified Advantage Partner BizTech to replace its existing homegrown database of spreadsheets.

As a midsize company, Enpirion doesn’t have sackfulls of cash to blow on unnecessary resources or will-o’-the-wisp investments. Enpirion and BizTech used the Oracle Accelerate program to get a CRM implementation to meet their business needs today “and well into the future.” Oracle CRM On Demand has been adopted across Enpirion’s sales and marketing.

BizTech led Enpirion’s Oracle E-Business Suite ERP implementation. BizTech officials say the project gave Enpirion the functionality required to accelerate demand creation and design in engagements, fit into the daily workflow of Enpirion’s sales and marketing employees regardless of location and produce business reviews and reports.

In April, TMC’s (News - Alert) Anuradha Shukla reported that Enpirion has announced the launch of the EP53F8QI, its new 1500 mA (1.5 A) synchronous buck dc-dc converter with an integrated inductor.

Enpirion’s newest switch-mode dc-dc converter offers a small footprint, high efficiency, she wrote, adding that it’s at “a competitive price point to designers. The device delivers up to 1500 mA of continuous output current and up to 5.5 W of output power. The EP53F8QI is housed in a 3mm x 3mm x 1.1mm QFN package, including the integrated inductor.”

Officials said that the device has a total solution size of just 40 mm², and boasts a power density of 140 mW per mm²: “As the EP53F8QI can achieve up to 94 percent efficiency, it is the highest efficiency device of its size available in the market today.”