has announced the introduction of their second offering in the SprinxCRM suite of Google (News
) Apps business products: SprinxCRM Google Apps GmailSync, with data synchronization with Google Mail.
Overall, the app "provides integration of CRM data with e-mail correspondence," says Radko Jelinek, Sprinx' Director of Sales. "More specifically, it focuses on consolidating customer communications along with CRM data, and presenting it in an easy-to-access, easy-to-act-on format."
The SprinxCRM Google app lets users download e-mail from their IMAP-accessible mail server to corresponding contacts in SprinxCRM, company officials say, thereby creating a history of customer communications, meetings and activities, "all visible on one CRM page."
"With so many businesses gravitating towards value-based systems, SprinxCRM Google Apps GmailSync provides companies and their management with an approach towards both customer retention and sales growth," says Jelinek.
Sprinx Systems was founded in 1996 in the Czech Republic, and today sells it CRM products "and related business marketing applications" worldwide. The company is a Microsoft (News
) Gold Certified Partner.
Last month, TMC
reported that SprinxCRM announced the launch of SprinxCRM QuickBooks Connector.
Jelinek described the product as something that allows businesses to link customer profile data captured by SprinxCRM with "corresponding financial data captured by QuickBooks," and "assess the total value and total potential of their customers."
Basically it lets users of QuickBooks, a popular financial software product for small business, import their contacts and invoices to SprinxCRM - "and vice versa" - to develop and implement marketing campaigns.
"It provides a view of customers' overall health in terms of the indicators, without the capital investment and user training typically associated with custom IT," says Jelinek, adding that it "operates real-time so deviations in the purchasing behaviors of customers can be spotted and addressed immediately."