Turning leads into customers is not an easy task these days, as customers have numerous options to choose from. Many companies do not understand the principles of Web marketing to take advantage of traffic to their websites and their presence on Internet.
Helping them with this task, StreamSend, an e-mail marketing service provider, has shared eight important steps companies can follow to automate their social and e-mail marketing practices.
According to the company, these tips will help companies in turning leads into customers.
Segmentation is an important tool while sending offers to customers. So instead of sending the same promotions to all and sundry, businesses can segment their potential customers and send them what they like.
Companies can also use landing pages, which collect names using forms or further calls to action.
Companies also need to nurture landing page visitors with re-sends, with the help of a feature like StreamSend’s new “Add to a List.”
“Marketing automation can be a marketer’s best friend or worst enemy,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it can personalize communications so that the right people receive the right amount of targeted, relevant messages. Done wrong, it will not only produce poor results, it can alienate prospects and put a dent in the marketing database. Here are eight steps we recommend to customers that want to avoid the pitfalls of marketing automation and capitalize on its potential.”
Recently, the company introduced a new way to get some of the benefits of video along with the advantages of e-mail marketing. To achieve this, the company has released its new widget called Email +Video – a way to deploy video with e-mail for promotional facilities.
StreamSend's Email +Video offer users a new way to use any existing video.
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