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World Vision Picks Blackbaud CRM

By Jyothi Shanbhag
TMCnet Contributor

The United States office of World Vision, the Christian humanitarian organization, has adapted Blackbaud’s CRM to equip both its frontline fundraisers and donor-servicing teams.

The CRM deployment will help the World Vision fundraising teams with the latest technology to enhance relationships with donors and increase the number of major donors, churches, and corporate partners supporting its mission.

Richard Stearns, president of World Vision US said that they selected Blackbaud not only because of their exceptional product but also because of their focus on the faith-based community and their 30 years of experience helping non-profit organizations improve the servicing and stewardship of major donors, churches, and corporate partners.

“By partnering with Blackbaud, we are joining a peer group of organizations with similar challenges and aspirations,” Stearns added.

World Vision expects to steward transformational donors on a lifetime journey of engagement to maximize transformational impact on the lives of children, families and communities around the world and Blackbaud CRM is a key strategic investment from the company to maximize the transformational impact of World Vision over time.

“Blackbaud CRM is the ideal solution to meet our needs as we scale our operations,” said Chris Glynn, senior vice president of Transformational Engagement at World Vision.

According to Glynn, this technology will help their team raise more money to transform the lives of communities and individual children at a time when the need is most urgent.

“We are honored to have this opportunity to help World Vision achieve its goal of building a better world for children,” said Marc Chardon, Blackbaud's chief executive officer. “Blackbaud CRM will equip the organization to service increasing numbers of major donors, churches, and corporations who are attracted to the life-transforming work of World Vision.”

Blackbaud works with more than 25,000 customers in more than 60 countries that support noble causes. The company offers a full spectrum of cloud-based and on-premise software solutions, and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions.

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