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Avangate Unveils SkyCommerce

By Raju Shanbhag
TMCnet Contributor

Looking to enable software vendors to grow both online and offline sales and accelerate their time to market, Avangate has announced SkyCommerce, Avangate's new suite that integrates its advanced eCommerce and Channel Management SaaS (News - Alert)-based modules.

Previously only available to global software enterprises and mid-market vendors, the Avangate SkyCommerce Suite brings sophisticated multi-channel, multi-model integrated eCommerce services. With insight into sales performance by channel, geography and individual stages of the customer lifecycle, software publishers now have better cross-channel visibility, the company has stated in a press release.

“The top 40 application vendors have leveraged their distribution power to control over half of the software market revenue. Our customers see a huge opportunity to break from last century's hegemony in software with the democratization of how software gets distributed. Now is the time for the other 99.5 percent of the world's ISVs to redefine how software gets to customers," said Carl Theobald, Avangate CEO. “Our mission is to provide software companies a scalable, cloud-based, distribution solution.”

To enter new markets, the SkyCommerce Suite provides the operational agility that software vendors require to transition from perpetual to pay-as-you-go models such as freemium, rental, or subscription; experiment with new channels, partners, and affiliates. Offering a consistent customer experience at every channel, the Suite also enables ISVs to effectively own the end-to-end customer lifecycle -- from self-service or assisted servicing of a customer account to upselling and renewing customer subscriptions.

Recently, the company invited eCommerce, Marketing, Sales and Channel Professionals from small and medium sized ISVs to attend their Avangate Sky Tour events, designed to be an open forum for idea exchange and discussion on the latest trends in the software industry. Forrester Research (News - Alert) Inc. Vice President and Principal Analyst Brian Walker will be attending both events as the featured speaker and will be discussing how to better understand and adapt to the highly disruptive time in the world of commerce.