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Veeva CRM Selected by Europe's Leading Pharmaceutical Company

By Madhubanti Rudra
TMCnet Contributor

Veeva Systems, a leader in cloud-based solutions for the global life sciences industry announced the winning of its latest client, Astellas Pharma Europe Ltd. With this, Veeva gets its 100^th client.

UK- based Astellas Pharma Europe Ltd., is a European subsidiary of Tokyo-based Astellas Pharma Inc. The organization combines R&D and marketing capabilities.

Astellas Pharma Europe Ltd. is responsible for 21 affiliate offices located across Europe, the Middle East and Africa, an R&D site, and three manufacturing plants. Astellas was in the lookout for a suitable CRM solution to support its new and developing commercial model in Europe. The company was looking for a CRM solution that would fit the Pan-European business culture. Astellas also looking for agility in the solution, so that it would be able to support the organization’s future growth.

Accordingly, the company reportedly launched an exhaustive review process, evaluating offerings from every major CRM vendor in the industry. The company even considered the products undergoing development. Veeva CRM, which is being used by 2,000 users in more than 20 countries apparently satisfied all of Astellas’ unique requirements.

“Winning in today's challenging European pharmaceutical environment requires a fundamentally different commercial approach. To support our new commercial model, we wanted a CRM solution that was truly pan-European, future-proof, and agile enough to grow with our organisational needs. Veeva CRM was the only solution to meet all these business requirements. We selected Veeva CRM because of its multi-tenant SaaS (News - Alert) architecture, lower and transparent costs, and flexibility. We are very excited to bring Veeva on board as one of our significant IT solution partners,” senior vice president of Astellas Pharma Europe Peter Hurst stated while explaining the selection process.

“Astellas is already a valued Veeva customer in the United States, and we are delighted to extend this partnership throughout Europe. Our European organization and solutions have been designed to serve the needs of our customers at a regional and local level. We believe this approach will help drive tangible commercial success for Astellas in Europe,” general manager of Veeva Europe Dan Goldsmith commented in a statement.

Few months back another global pharmaceutical company, LEO Pharma, selected Veeva CRM to support its rapidly growing markets in the European region.

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