Call Center Services Featured Article

New Sales and Call Center Service Innovations Delivered by CSG to Atlantic Broadband

By Calvin Azuri
TMCnet Contributor

Atlantic Broadband, a cable provider has deployed CSG Systems’ (News - Alert) Product Catalog and Offer Management solutions. An announcement been made by CSG Systems International Inc, a top provider of customer interaction management and billing solutions.

Cable service providers are provided with intuitive tools by CSG's Product Catalog and Offer Management solutions. Cable service providers can quickly introduce new product bundles, target promotional offers based on customer attributes, improve sales effectiveness and reduce call center handling times with the help of these tools.

Atlantic Broadband can now improve the way services are created, packaged, priced and offered to customers by leveraging on both product catalog and offer management capabilities. These two CSG solutions can be leveraged by Atlantic Broadband to help their customer service team to intuitively manage the introduction and selling of new products and bundles.

In a release, David Isenberg, SVP, products and business development, Atlantic Broadband said, "Atlantic Broadband has set key goals for our use of these solutions, including having an easier way to manage product and pricing relationships, creating a better way for call center agents to quickly identify the best service bundles to offer customers and providing a better way for marketing teams to create offers that will be compelling to customers. Working with CSG we have met these goals and have already begun to see positive results in our operations."

All product and service information will be streamlined into a simple, unified product catalog with the product catalog capabilities. Marketers will therefore find it easier to create and design attractive bundles relative to specific customer segments.

Leveraging the information and intelligence native to the product catalog, call center agents are helped by CSG’s offer management capabilities to improve the selling process. Agents are allowed to up-sell and cross-sell targeted bundle offers based on any number of customer profile attributes with these offer management capabilities.

In a release, Sean Brown, senior vice president of product management at CSG Systems said, “Clients such as Atlantic Broadband can increase sales and reduce operating costs while delivering a better customer experience. These solutions can have a significant, positive impact on a service provider's business."