Amobee Media Systems, a major player in advertising solutions for mobile operators, reportedly entered into an agreement to acquire the world's largest mobile advertising agency, RingRing Media.

 

Based in London and co-founded by industry veterans Ben Tatton-Brown and Harry Dewhirst, RingRing Media has earned a world-wide reputation as a major player in mobile advertising, representing some of the largest brands in the world and exchanging more than 4 billion impressions per month.

 

“This acquisition solves an industry issue. By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market,” said Zohar Levkovitz, co-founder and CEO of Amobee (News - Alert), in a statement.

 

Levkovitz said that in doing so, the company will be able to reduce the friction associated with today’s mobile media buying and offer a more integrated mobile advertising experience to the customers. He said that both Ben and Harry have a proven track record of building highly effective global mobile advertising businesses, and now Amobee will benefit from the skill and passion they bring.

 

In addition, Levkovitz said that they will continue to lead RingRing Media and help it to deliver even more intelligent advertising solutions in the future.

 

“Amobee saw value in our people, technology and a deep understanding of the market,” Co-Founder of RingRing Media Ben Tatton-Brown said, who will remain managing director of RingRing Media.

 

Brown said that Amobee and RingRing Media make an excellent match creating a gold-standard end-to-end mobile advertising solution that enables brands, advertising agencies and publishers to achieve the greatest return from mobile.

 

Amobee officials said that the company’s acquisition of RingRing Media expands its global presence by establishing a London hub that provides a direct foothold in multiple regions, strengthening Amobee’s global position delivering enhanced services in key territories such as the United States, Europe, Latin America and Asia.

 

As a result, Amobee and RingRing Media customers will now have access to the RingRing Exchange to seamlessly facilitate mobile advertising.

 

“We will continue to acquire adjacent companies, to build the world’s largest mobile advertising player,” Levkovitz said. On the heels of the honor bestowed on us by the World Economic Forum as a Technology Pioneer, our acquisition strategy helps expand our global footprint and is just one example of how we plan to continue our rapid growth.”