Richardson SalesCallPlanner is now available. Richardson, a sales training and performance improvement firm, announced that this online, real-time planning and training solution is designed to integrate with all major Client Relationship Management (CRM) platforms to ensure the organization can maximize every sales call.

 

Many companies are now dealing with longer sales cycles, increasing the importance of closing every possible opportunity. The SalesCallPlanner enables sales professionals to strategically envision, map out and prepare for key customer calls. This helps professionals to make the most of every contact to eventually shorten that life cycle.

In using SalesCallPlanner, sales professionals simply click a mouse to gain access to a step-by-step planning process and a series of just-in-time training, videos, audio and coaching reinforcement tools. These features help these professionals to organize and prepare dialogues that drive results.

The new Richardson program can also serve as an effective coaching tool for sales managers to review sales call plans and provide feedback and coaching before or after a meeting. Now, a partnership with White Springs Inc., a salesforce effectiveness technology company, is enabling Richardson to leverage its technology platform to structure what it positions as an innovative planning and training tool.

"We are extremely excited about the launch of the SalesCallPlanner. By using the SalesCallPlanner, sales professionals will lead sales calls that result in closing more business," said David DiStefano, CEO of Richardson, in a Tuesday statement.

"The tool improves utilization of CRM systems, accelerates preparation time, and provides salespeople with access to coaching and training in every aspect of their plan, from objections to need dialogue and closing. The tool has one ultimate goal, and that is to improve close ratios, and never before has this been more challenging or important to sales organizations.

We've embedded Richardson's time-tested methodology into a tool that operates with a company's CRM so that sales professionals and sales managers can plan a call much more quickly, track information, and receive immediate skills development directly from the tool whenever coaching is needed. We see this product as a part of the next generation of salesforce development,” said DiStefano.

According to Chris Hens, President of White Springs, the SalesCallPlanner has been eagerly anticipated. Customers have been looking for years to find ways to increase the effectiveness and utilization of sales training.

“By integrating the SalesCallPlanner directly within customers' CRM/Salesforce automation applications, Richardson can significantly increase training impact because it brings learning into the context of the user's daily sales environment,” said Hens. “Once again, Richardson has proven its commitment to delivering leading-edge solutions to its broad customer base."

Companies are under even more pressure to deliver the right customer experience to protect its base and try and drive revenue growth even in tighter economic times. As such, the call for CRM solutions that drive effectiveness is stronger than ever.