Coordimax, the Australian-owned and operated vendor of CRM, Document Management and Help Desk tools, has acquired asset, lease and property management software company Pinnacle, in a move described by Coordimax officials as a way to expand the Coordimax portfolio and “grow its local and international customer base.”

 

Of course it also doesn’t hurt that the deal’s expected to increase Coordimax’s revenue by many million dollars. But overall, purchase of the 20-year old fellow Australian software company is part of what Coordimax officials describe as “a plan to diversify Coordimax’s software business products and operating systems,”  and fast track its push into overseas markets, including Hong Kong, Malaysia and the UK.
 
Pinnacle works the asset and lease management software market and has over 200 customers in the education, finance, healthcare, hospitality, government, mining and manufacturing, tourism, transport, utilities and telecommunications sectors. This includes organizations like Coles, Qantas and Multiplex.
 
Coordimax officials say the current climate of merger and acquisitions “is creating stronger demand for asset management,” and they see Pinnacle’s healthcare and hospitality experience helping them increase activity around their existing Coordimax for Hospitality and Coordimax for Healthcare products.

 

It’s been a while since Coordimax has hit the news – in March 2007 TMC reported that AXA Australia implemented a CRM application based on IBM software from integrator Coordimax, according to Australian IT journal ITNews.

 

Coordimax provided AXA Australia's business development managers a centralized repository of customer and sales data. The Coordimax CRM offering played a role in the restructuring of AXA Australia's sales force, according to the AXAians, who said the product helped boost AXA's sales revenue by 32 percent in the year following the implementation.

 

AXA Australia needed a customer relationship management application to store and track its network of licensees and financial advisors. Its existing system was deemed slow, underused, poorly integrated and could not keep pace with the company's needs.

Barry Wyatt, national manager of sales promotion at AXA Australia, said the company had to keep tabs on their "growing base of clients. Who were they? Who was their relationship manager at AXA? What activity was happening with these particular advisors? With such a large pool of advisors, we needed a robust activity management system."

Wyatt said it took 17 seconds to open a page in the old system and the information on it was sketchy, so the sales people were not using it. As can be well imagined. The new system, he assures us, "significantly outperforms the old one, allowing BDMs to connect to their data much more quickly."