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OpinionLab Extends Mobile Customer Feedback Tools for Customers to Provide Feedback on Products

By Calvin Azuri
TMCnet Contributor

OpinionLab, provider of voice-of-customer (VOC) listening technologies, announced the extension of  its mobile customer feedback tools, which make it easy for consumers to share their experience and feedback on products and brands anytime and from anywhere using their mobile devices, either by connecting to a brand's mobile optimized website or by accessing quick response (QR) codes.

In a release, Rand Nickerson, CEO of OpinionLab said that "With mobile devices transforming shopping behavior, we're providing greater convenience for consumers to leave direct feedback at any point of product interaction. Our expanded mobile product-specific feedback offerings provide consumers with multiple opportunities to leave comments and share their opinions on products while they're shopping, or from the comfort of their homes, while using a product. This customer feedback can be transmitted, analyzed, structured, and passed to relevant stakeholders in a matter of minutes, enabling consumers to participate in the management of their favorite brands."

Culinary Twist, which produces all-natural marinades, sauces, and dips, has already employed OpinionLab's mobile feedback tools. Customers of the company can now connect to its mobilized site, accessible through QR codes on product labels, using their smart phones to share their feedback and opinions on the company’s products. Alternatively, customers can also type the company's URL address into the Internet browser on their mobile devices to locate the OpinionLab [+] feedback symbol, which again makes it easy to leave their feedback or queries.

Lynn Milos, founder of Culinary Twist, commented that "The concept of QR codes was enticing and compelling for our consumers, who wanted more information on a specific product or to collect recipe ideas before leaving the store. However, we are aware that not everyone has the most advanced mobile devices to access QR codes. By partnering with OpinionLab, we are able to offer our customers a variety of feedback solutions. We have received numerous comments from our consumers on ways to make our products or recipes even better, and we've acted on many of those suggestions, helping us cater to our customers' needs."

The [+] feedback symbol from OpinionLab is a voice-of-customer tool currently used by consumers across the world and by several leading global brands. The company’s enterprise VOC solutions make it easy for enterprises to collect, analyze and manage customer feedback.

For more information about OpinionLab, please visit www.opinionlab.com.