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PBD Worldwide chooses VueLogic as CRM analytics provider
PBD Worldwide Fulfillment Services recently announced that it has signed an agreement with VueLogic LLC, an Atlanta-based marketing analytics firm, for PBD Analytics360, an advanced CRM analytics engine which will help PBD to optimize the services it provides to its customers.
Based on VueLogic's PowerVue CRM analytics, PBD Analytics360 will be provided to PBD’s existing client base to augment the existing SmartReports Business Intelligence Offering and integrate offers and recommendations into their client call center.
"We are very excited that PBD Worldwide has chosen VueLogic as its CRM analytics provider," said VueLogic CEO Tom Gordon in a statement. "They have a world class customer base, and we look forward to helping PBD enhance the services to them."
"With VueLogic as a partner, we have added a predictive analytics tool to optimize service to our clients' customers and members," said Bjarke Ormstrup, PBD's vice president of technology, in a statement. "Client reaction already has been tremendous. This will be a big help for our clients to drive more revenue at less cost."
PBD Worldwide is a turnkey fulfillment solutions provider for clients of all types including retail, ecommerce, direct marketing corporations, associations and non-profits, faith-based organizations, and educational publishers that ships in excess of 4 million packages for its clients each year. The company was founded in 1976 with the goal of providing the best possible storage, distribution, and fulfillment services to non-profit associations, publishers, and corporations. PBD provides state-of-the-art services including: fulfillment, distribution and transportation services, customer contact center, accounting services, information technology and ecommerce services, and accessible reporting. The company ships over 4.5 million packages per year, including 175,000 to over 200 countries and territories worldwide. Today, PBD operates four domestic and one international fulfillment and distribution centers totaling over 425,000 square feet.
Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
