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Innotrac Expands into Europe

By Anuradha Shukla
TMCnet Contributor

Innotrac has expanded its operational footprint and capabilities through Innotrac Europe GmbH, which has operations in the U.K., Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland and the Netherlands.

Innotrac provides technology-based, integrated fulfillment solutions for global brands, and Innotrac Europe GmbH is a joint venture between Innotrac and PVS Fulfillment-Service GmbH in Neckarsulm, Germany.

Founded in 1984 and based near Atlanta, Ga., Innotrac is a full-service fulfillment and logistics provider that serves enterprise clients and world-class brands. 

“Innotrac already supports our clients with an integrated network of seven fulfillment centers in the United States. Expansion into Europe provides our clients with the opportunity to grow their business in new markets with the support of an established, integrated network of fulfillment centers, call centers, and returns processing centers,” said Scott Dorfman, Innotrac CEO. “The network expedites the process of start-up and efficiently manages the complexities of doing business in a market area where there are multiple languages, different customs, country-specific banking and payment practices, and the necessity for localized returns processing.”

“Innotrac Europe GmbH provides multi-channel retailers with an end-to-end solution and the resources they need to successfully launch and operate in Europe,” said Heinz Karow, managing director of Innotrac Europe GmbH. “In addition to our logistics and operations solutions, we can provide localized online and offline marketing support that help build brand awareness, drive traffic to the stores, and generate sales revenue. There is additional opportunity for our European clients to expand into the North American market through Innotrac’s network of fulfillment and Customer Care facilities.”

As reported by TMCnet, Innotrac recently passed the annual ISO 9001:2008 surveillance audit held in July 2010. The ISO 9001:2008 standard is a set of quality practices that ensures the use of effective processes that are consistently monitored and continually improved.