Infusionsoft, which positions itself as a vendor of automatic follow-up software for small businesses, has announced that its all-in-one marketing automation tool will be part of the "Start, Run & Grow Your Business" package from Palo Alto Software. 

The package itself is billed as a way to enable entrepreneurs to build and grow their businesses "from the ground up."

Basically the product lets users put their marketing and customer follow-up on "autopilot," company officials say, for those who think that's a good thing, so that they can "focus their energies on growing their business." 

The tool does this by combining sales and marketing technologies into one automated system geared to small businesses with 25 employees or fewer, including e-commerce, CRM and e-mail marketing.

"Entrepreneurs with new businesses will be able to set up a streamlined, efficient system for automated marketing, interacting with prospects and eliciting customer feedback about their products or services," company officials say.

Dave Lee, vice president of business development at Infusionsoft, said the company offers marketing suite "for the true small business, and we have over 400 customers."

Sabrina Parsons, CEO of Palo Alto (News - Alert) Software, said they'll include Infusionsoft with their "packaged array of best-of-breed products."

Other programs in SRG include software for bookkeeping, timesheet management, project management, storing passwords, creating press releases, doing payroll and taxes.