Wichita, Kan.-based Bold Software, which you may have known in the past as Bravestorm (News - Alert), has announced that its integration module for Salesforce CRM is now live on the Force.com AppExchange. 

With the Bold Software module on the AppExchange, company officials said, customers get a product that transforms chats into leads, contacts, and cases within Salesforce CRM. 

Bold Software company officials described their products as combining live chat, click-to-call, e-mail management, active co-browsing, and remote control "into a single, intuitive interface" pitched mainly as tools for larger scale retailers' sales and online support efforts.

"The integration between Bold Software and Salesforce CRM gives users tools for working with customer information," says Bold Software President and CEO Steve Castro-Miller (News - Alert), adding that the ability to roll live chat, click to call and e-mail management up into one tool "enhances the online customer experience."

Bold Software's newest product suites for enterprises, BoldCCM, offers Web site communications tools, including tools such as ActiveAssist, a co-browsing and remote control capability that allows an operator to take over a shopper's mouse or computer to resolve sales and support questions. An enhanced dashboard is said by company officials to provide contact center supervisors with "a graphical representation of the entire Web site communications operation."

Applications built on the Force.com platform can be distributed to the cloud computing community through the Force.com AppExchange marketplace.

Earlier this month TMC had the news that Bold announced the availability of BoldCCM Customer Communication Management suites.

"The goal of BoldCCM is to help e-retailers use Web communications tools to take control of online sales and support interactions," said Castro-Miller at the time. "BoldCCM products, tailored for larger scale deployments, are comprehensive solutions encompassing live chat, click to call, e-mail management, active co-browsing, and remote control capabilities."