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Minsheng Deploys Yucheng Technologies' Stand-Alone Credit Card Call Center

April 28, 2009

Beijing, China-based Yucheng Technologies has announced that it will deploy a stand-alone credit card call center for China Minsheng Bank (Minsheng), with brand new systems designed to track and avert fraud.

Minsheng is based on Beijing, China. It’s the first national joint-stock commercial bank primarily held by non-public-owned enterprises. Minsheng has a network of over 25 branches covering major cities in China.

The bank’s credit card call center is expected to utilize Yucheng’s software to decrease wait-time while increasing risk controls.

With the system, operators can access complete information across multiple accounts to assist with caller identification and information collection, according to company officials.

The data is input into customer information and data analysis systems. Officials said that the systems can identify fraudulent credit card applications and improper account access.

In addition to enabling cardholders to review multiple accounts seamlessly, the new system also streamlines many business practices.

Initially, in the first phase, Yucheng is expected to expand Minsheng's call center seats to 600, which according to officials is three times the current capacity. Later in the second phase, the scalability and responsiveness of the software is expected to further increase Minsheng's call center capabilities in the competitive credit card market.

The deployment of Yucheng's technology will help lower Minsheng's credit card risk exposure, said officials. Channel Solutions enable banks to better communicate with customers.

“As China's number one provider of Channel Solutions, including call center and online banking, we are pleased to offer innovative solutions that add a competitive advantage, while lowering operating risk,” said Weidong Hong, CEO at Yucheng Technologies.

He said that company plans to further develop its relationship with Minsheng and the presence in this market.

Yucheng Technologies is a provider of IT solutions and services to China's banking industry. Company provides comprehensive suite of IT solutions and services to Chinese banks including Channel Solutions such as web banking and call centers; Business Solutions such as core banking systems, foreign exchange and treasury management; and Management Solutions, such as risk analytics and business intelligence.

According to a 2008 IDC (News - Alert) report, Yucheng is the number one provider of call center solutions to the banking industry in China.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Patrick Barnard

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