Mobile content services and solutions provider Wmode has announced that it has been successfully operating ClearMode Consumer Analytics for the past year with several of its customers.

 

By retrieving information from the mobile operator’s network, ClearMode Consumer Analytics quickly analyzes all on/off portal browse and purchase behaviour of the mobile portals and storefront services.

 

Thanks to ClearMode Consumer Analytics, mobile operators have been able to improve the services they provide to their subscribers. The multitude of information helps them to increase customer effectiveness and drive much higher service adoption and purchase conversion rates.

 

Wmode (News - Alert) also supplies its customers with a wide array of custom dashboards based on the data collected. These dashboards not only provide visibility into consumer behaviour but also enable personalized user experiences and targeted promotions.

 

Emanuel Bertolin, CEO of Wmode is happy that they now have access to a rich set of information and reports that provides precise measurement and feedback for the services they deliver for their customers.

 

“We now know everything about how, where, when and what their subscribers are browsing and purchasing. It removes a lot of the guess work involved with merchandizing mobile services.”

 

Wmode can also offer Consumer Analytics to mobile operators and retailers of content that use any portal technology or content management solution.

 

Back in February, Wmode was picked by Belgian mobile operator BASE to manage ‘BASE corner,’ their mobile content services and wireless portal. Wmode has been contracted to manage all BASE content services including, ringtones, logos, games, videos, pictures, themes, news, and other information services. In addition, Wmode will also provide a complete billing and settlement solution as an outsourced service.