There is an adage that "on the Internet, nobody knows you're a dog", which Wikipedia reports "began as the caption of a cartoon by Peter Steiner (News - Alert) published by The New Yorker on July 5, 1993. The cartoon features two dogs: one sitting on a chair in front of a computer, speaking the caption to a second dog sitting on the floor." It refers to the anonymity of the medium except as defined by the users.

 

With the right CRM tools, a similar saying can be for sales teams "no one knows you're a small business".

 

Maximizer Software is offering just that, providing small businesses with marquee sales tools and upgraded contact management capabilities to leverage pipeline opportunities in real time with the Maximizer CRM 11 Team Edition and enhanced CRM 11 Entrepreneur Edition.

 

The Team Edition is designed for organizations with five-50 networked users that demand more advanced sales opportunity management and collaboration. The Entrepreneur Edition is tailored for organizations with individual or up to five networked users that primarily need contact management functionality. These latest offerings complete the rollout of Maximizer CRM 11 across four editions, with Group and Enterprise Editions previously launched on March 29.

 

Maximizer CRM 11 offers expanded sales force automation capabilities and tools to proactively monitor and keep sales opportunities moving forward. The Team Edition offers advanced sales opportunity management, which enables companies to create sales teams within the system, whether domestic or international, with time zone support built into related appointments and tasks. Sales managers can leverage critical insight into the status of sales deals in the pipeline with real-time access into performance data by representative or sales team. This feature permits them to better focus resources and facilitate stronger collaboration to close key deals. Additionally, sales team members can quickly merge customer information with professional HTML e-mail templates for timely sales outreach and follow-up activities.

 

Maximizer CRM 11 features a new, intuitive user interface based on Microsoft (News - Alert) Office's familiar 'ribbon' style navigation found at the top of Microsoft Office applications. Users can optimize their customer list management by associating specific column views to catalog searches and 'favorites' lists for quicker search results.

Included in Maximizer CRM 11 Team Edition and available as an add-on product for Entrepreneur Edition, there are new Maximizer Mobile CRM features. These include optimized usability, such as a redesigned interface, tighter integration with native BlackBerry (News - Alert) applications, and more end-to-end features that enable deeper interaction with real-time customer data. Wireless synchronization is no longer required.

 

Specific new offerings include real-time access to content, GPS functionality, multimedia support for video, voice and images and mobile CRM multi-user support.

 

"Maximizer CRM 11 continues its strong tradition of intelligent and sensitive improvements to a versatile and powerful contact management package," said Douglas Raynor, owner, Consultation Financial, a financial consultancy that previewed Maximizer CRM 11 Entrepreneur Edition. "This version adopts Windows 7's familiar navigation style, improves its use as a hub for initiating and tracking correspondence and keeps my large corporate and personal contact list fresh for immediate use."

 

"With today's small business landscape tougher than ever, professionals are demanding real-time access to critical customer and prospect information, as well as the ability to strategically act on sales pipeline activity in a moment's notice," said William Anderson (News - Alert), executive vice president of technology, Maximizer Software. "Our new Team approach to sales was developed with this in mind, as Maximizer CRM 11 enables powerful collaboration and knowledge sharing among colleagues so they can collectively focus on efficiently closing the highest priority sales opportunities, whether in the office or on the road."