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Plimus Releases Enhancements to Plimus e-Commerce App

March 16, 2010
Plimus has released enhancements to its Plimus e-Commerce application. These enhancements bring new functionality for sellers and affiliates selling digital goods and services. Plimus, Inc. builds and manages online businesses for software publishers, web hosting companies and online retailers.

The Plimus e-Commerce Application spans the entire e-Commerce lifecycle and is connected to a global affiliate network of more than 50,000 members. The extensive, flexible and hosted capabilities of Plimus help sellers to grow their business globally without the need for time-consuming consulting and expensive systems integration. 

The new features include support of 22 languages, 64 currencies and 28 payment methods which can be enabled in just minutes. Sellers are able to customize their purchase pages by completing a 30-second sign-up, loading products to sell and setting the pricing. Enhancements in cross-selling and affiliate network marketing add expanded sales channels, increasing sales for both sellers and affiliates. 

Another enhancement is the effortless tracking of performance and customer analytics. Plimus sellers are able to fully track each individual stage of their sales order process in their Google (News - Alert) Analytics reports by adding their Google tracking ID to account settings. Another enhancement is the interface with Google Analytics which allows sellers to accurately track performance metrics, fine tune their sales process to maximize sales conversion and manage effective page optimization programs. 

The e-Commerce interface also enables sellers to create, save and activate different sales templates. A comprehensive Learning Center with video clips and step-by-step tutorial guides are available to make the system easy to use. All the enhancements were developed from focused customer feedback.

Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-Commerce operation According to Charles Born, Head of Marketing at Plimus, the company’s business model is quite simple, nobody makes money until everyone makes money. This keeps everybody pointed in the same direction. 

Born also said that anything Plimus can do to enable its sellers and affiliates to sell more and do it more efficiently while supporting their variable business models is what drives Plimus’ product development efforts. It is essentially this focus that sets the Plimus e-Business platform apart from all others.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Kelly McGuire
 
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