Jumptap, a mobile advertising solutions provider announced a new self-service application for publishers of mobile Web sites and mobile applications including that of iPhone and Android (News - Alert).

 

The application allows publishers to easily integrate their properties into the Jumptap mobile ad network and also get access to advertisers who are desirous of reaching consumers on mobile sites and smart phone applications, said company sources.

 

Jumptap also announced a special time limited offer for its new network customers. Sources added that the first 100 app developers or sites that join the mobile ad network of the company will get to keep 100 percent of the app revenue for the first 100 days.

The company utilizes its advanced, sophisticated algorithmic engine and intellectual property portfolio to match the appropriate ad to the right person besides offering it at the right time. Advertisements in the form of text, banner and rich media ad units help to enhance the user experience and also engage users optimally.

 

Jumptap’s technology makes it possible to realize maximum revenues from existing mobile properties. Reaching mobile audiences with relevant and appealing ads results in more click through rates and more conversions to purchases. Better performance rates lead to greater advertiser spend resulting in high fill rates and high effective yield or eCPMs for publishers.

 

“Jumptap is committed to continually adding value to our network and this is a great means for app developers and site owners to take advantage of our exciting growth,” said Paran Johar, CMO of Jumptap.

 

“Preliminary data shows in app ads are driving click through rates five times higher than online advertising, increasing demand from our brand and performance advertisers. This presents an enormous opportunity for developers to earn revenue from their applications,” added Johar.

 

Company sources also added that it is easy to sign up and install the ad code and start making money. Jumptap console gives real-time reporting to monitor revenue and lets users control the relevance of ads that run on their properties.

 

Greg Rose, senior director of business development at IconApps said that as his company is focused on offering best mom-focused local offers and deals, it plans to leverage Jumptap’s ability in reaching more mobile consumers by feeding more interactive and innovative ads and also make high profits in the process. IconApps provides an app especially for moms and women on the iPhone (News - Alert) and iPod Touch platforms.