Social media dashboard HootSuite lets collaborators distribute messages across multiple networks, including Twitter, Facebook (News - Alert), and Wordpress and the newest iteration of the product has tools for managing audience and tracking campaigns, company officials said, who added that the tools 'will be of particular benefit to marketing departments and customer support teams.'

 

The new capabilities include a 'Social CRM' tool to help you learn who follows you, and know who they are in a Friends and Followers chart – 'view profile, influence and activity level at a glance, and quickly engage to build relationships,' company officials said.

 

'In the last update, we added Wordpress, URL previews, and trending topic details, but we didn't rest in the nest,' HootSuite President Ryan Holmes, said. 'With the new version, marketers can hone tactics with deep campaign tracking and reporting tools. Further, the friends and followers charting features will help everyone build the relationships which make social networking tools so useful.'

 

Last August, TMCnet's Anshu Shrivastava reported that Toucan CRM partnered with HootSuite to offer Toucan, a Twitter client tailored specifically for Salesforce CRM users.

 

'A 100 percent native Force.com app, Toucan is the Twitter client for Salesforce,' Shrivastava wrote. 'This application links Twitter accounts with Salesforce CRM, and is listed on the Force.com AppExchange, and supports all versions of Salesforce CRM. Also Toucan supports the free Force.com edition of Salesforce CRM.'

 

The product lets users discover what outreach tactics work best with custom URL parameters, allowing for analysis in Omniture (News - Alert) and Google Analytics. Users can also create an archive of stock responses and 'save as drafts' to plan work and standardize common replies for customer support issues and concerns.

 

You can use it to examine click-through rates on messages, examine time and region breakdowns, and export as CSV for custom reports, or PDF for printing, as well.

 

'This software release follows on the heels of recent noteworthy announcements from HootSuite Media, including adding funding partners, releasing HootSuite for iPhone, and winning Mashable's Open Web award for Best App, plus a variety of articles in major media outlets,' company officials said.