A pharmaceutical or life science sales representative has to work in a highly demanding environment as he deals with various drugs and chemicals. Without proper assistance, this can sometimes be a tedious task. Now, to make that task easier, Model Metrics has launched Pharma2GO Spring '10, a comprehensive sales force automation solution specifically designed for the pharmaceutical and life science industries.

 

A proper sales force automation system helps the reps to spend less time on administration and more time with customers closing deals. For sales managers, it gives real-time visibility into their team’s activities.

 

Sales representatives need efficient and well-designed offline solution to do their job well. Pharma2GO Spring '10 is part of Model Metrics' 2GO Mobile Cloud platform is designed to maximize effectiveness before, during and after the sales call. It also simplifies customer profiling, signature capture, sample management, and calls reporting and improves customer targeting to drive sales.

 

“Pharma2GO Spring '10 includes dynamic new features and functions that enable pharmaceutical and life science sales representatives to manage visits, track samples, plan routes and analyze their territory on their laptop or mobile computing device,” said Adam Caplan, CEO of Model Metrics. “Pharma2GO is a groundbreaking solution that lets companies put the best CRM application for the pharmaceutical industry in the hands of their representatives.”

 

Now, mobile professionals can access and modify records in Salesforce CRM online or offline -- in hospitals, hotels, retail locations, airplanes, or on the road, in a secure and scalable manner. The sales reps can access detailed physician and account profiles for pre-call preparation and present marketing materials with a built-in digital sales assistant.

 

Recently, the company created Search2GO for iPhone (News - Alert) to give users an affordable and fast way to locate their most important Salesforce CRM information while on-the-go. With easy-to-use search functions, Search2GO enables users to find records quickly and effortlessly. Search2GO does not require any modifications or additional applications running within Salesforce CRM. Users decide whether they want to search Leads, Contacts, Accounts, or Opportunities.