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PivotLink Announces Rollouts Via Salesforce.com's AppEx
November 24, 2009
More fallout from Salesforce.com's (News - Alert) Dreamforce conference: PivotLink, a vendor of business intelligence delivered via Software as a Service, has announced more customers rolling out PivotLink for Salesforce.com via the AppExchange.
Built using the Force.com platform, PivotLink's on-demand Sales Analysis and Reporting product is pitched by PivotLink officials as a way to deploy such a tool "without the upfront cost and complexity of traditional on-premise."
It's intended to let allows sales and marketing users analyze the data in Salesforce.com to get returns on investment from their sales force automation. PivotLink provides a view of sales performance data and customer metrics that are "commonly scattered across Excel spreadsheets, on-premise systems and SaaS (News - Alert) applications such as sales, marketing automation, finance, order management and manufacturing," company officials say.
The tool is billed by company officials as a way to "slice and dice trend information from Salesforce.com, analyze pipeline opportunities and snapshot pipeline value, create trend charts and dashboards for all sales metrics, boost the accuracy of sales forecasts, assess variance between bookings and quota and pinpoint profitable customer segments and products."
It's also supposed to identify cross-sell and up-sell opportunities, determine why deals aren't closing faster and "integrate data from ERP, CRM, supply chain and marketing systems for a 360 degree view of the variables that could affect revenue performance."
In October TMC (News - Alert) had the news that PivotLink and Boomi, a vendor of on-demand integration, announced a strategic partnership to deliver integration between PivotLink Solutions and packaged applications using Boomi AtomSphere.
The partnership is designed to create end-to-end integration and interoperability across SaaS and on-premise applications in the Boomi AtomSphere, which company officials describe as "the industry's first integration Platform-as-a-Service."
PivotLink's 15,000 users "can now tap into hundreds of additional data sources for more than 1,300,000 ad hoc reports they run each month," company officials say, adding that the tool "accelerates time to value for their deployments by making it easy to combine data from cloud sources and packaged applications without IT developing and maintaining separate connectors."
Built using the Force.com platform, PivotLink's on-demand Sales Analysis and Reporting product is pitched by PivotLink officials as a way to deploy such a tool "without the upfront cost and complexity of traditional on-premise."
It's intended to let allows sales and marketing users analyze the data in Salesforce.com to get returns on investment from their sales force automation. PivotLink provides a view of sales performance data and customer metrics that are "commonly scattered across Excel spreadsheets, on-premise systems and SaaS (News - Alert) applications such as sales, marketing automation, finance, order management and manufacturing," company officials say.
The tool is billed by company officials as a way to "slice and dice trend information from Salesforce.com, analyze pipeline opportunities and snapshot pipeline value, create trend charts and dashboards for all sales metrics, boost the accuracy of sales forecasts, assess variance between bookings and quota and pinpoint profitable customer segments and products."
It's also supposed to identify cross-sell and up-sell opportunities, determine why deals aren't closing faster and "integrate data from ERP, CRM, supply chain and marketing systems for a 360 degree view of the variables that could affect revenue performance."
In October TMC (News - Alert) had the news that PivotLink and Boomi, a vendor of on-demand integration, announced a strategic partnership to deliver integration between PivotLink Solutions and packaged applications using Boomi AtomSphere.
The partnership is designed to create end-to-end integration and interoperability across SaaS and on-premise applications in the Boomi AtomSphere, which company officials describe as "the industry's first integration Platform-as-a-Service."
PivotLink's 15,000 users "can now tap into hundreds of additional data sources for more than 1,300,000 ad hoc reports they run each month," company officials say, adding that the tool "accelerates time to value for their deployments by making it easy to combine data from cloud sources and packaged applications without IT developing and maintaining separate connectors."
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Patrick Barnard
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