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CRM Mastery Offers Jazzed-Up Product Directory
November 23, 2009
Jim Berkowitz, a CRM guru and jazz maven from Telluride, Colo., a guy you need to add as a Facebook (News - Alert) friend just to get his music suggestions, has some important CRM news.
While acknowledging that CRM is a "hot topic" in business today as "both small and mid-sized companies struggle to compete," Berkowitz said that picking the right CRM technologies for salesforce automation, customer service, marketing, or social networking, from the literally thousands of technology solutions that are available, "can be a daunting task."
Berkowitz, CRM technology coach and industry analyst with CRM Masterysaid that although there are a number CRM directories available on the Web, "they are not organized in a way that’s useful to potential technology buyers."
“CRM Mastery is all about being buyer-focused,” Berkowitz said. “Ultimately as our directory expands and matures our goal is to have it become the premier source on the Internet for companies that are trying to put together a list of products that they should be considering for use in their organizations.”
CRM Mastery, founded in 2004, is described by Berkowitz as "an independent, unbiased firm that specializes in coaching SMBs through a CRM selection and deployment process."
“Most CRM product directories on the web are self-maintained by the participating vendors," Berkowitz said at the time. With no "oversight," these CRM product directories are "incomplete, they have become bloated with numerous multiple entries from the same vendors and old outdated product entries are not updated or removed from the directory on a timely basis."
Directory content is maintained directly by Berkowitz himself, between shifts as jazz DJ on KOTO community radio. He describes the directory as "complete, in terms of the available products, and each product offering is properly categorized." ,
Berkowitz, CRM technology coach and industry analyst with CRM Mastery helps potential CRM buyers by "segregating On Demand from On Premise and Open Source offerings, distinguishing CRM suites from products designed to focus on just one functional area and also by separating sales force automation products that offer sales pipeline tracking from contact management products that don’t," he said.
Four years ago, CRM Mastery announced the release of what it was advertising at the time as "the most comprehensive and up-to-date directory of CRM-related technology products available anywhere" on the Internet.
“Most CRM product directories on the web are self-maintained by the participating vendors," Berkowitz said at the time. With no "oversight," these CRM product directories are "incomplete, they have become bloated with numerous multiple entries from the same vendors and old outdated product entries are not updated or removed from the directory on a timely basis."
Directory content is maintained directly by Berkowitz himself, between shifts as jazz DJ on KOTO community radio. He describes the directory as "complete, in terms of the available products, and each product offering is properly categorized." , said that although there are a number CRM directories available on the Web, "they are not organized in a way that’s useful to potential technology buyers."
CRM Mastery’s Technology Directory
Four years ago, CRM Mastery announced the release of what it was advertising at the time as "the most comprehensive and up-to-date directory of CRM-related technology products available anywhere" on the Internet.
“Most CRM product directories on the web are self-maintained by the participating vendors," Berkowitz said at the time. With no "oversight," these CRM product directories are "incomplete, they have become bloated with numerous multiple entries from the same vendors and old outdated product entries are not updated or removed from the directory on a timely basis."
Directory content is maintained directly by Berkowitz himself, between shifts as jazz DJ on KOTO community radio. He describes the directory as "complete, in terms of the available products, and each product offering is properly categorized." , said that although there are a number CRM directories available on the Web, "they are not organized in a way that’s useful to potential technology buyers."
CRM Mastery’s Technology Directory
“CRM Mastery is all about being buyer-focused,” Berkowitz said. “Ultimately as our directory expands and matures our goal is to have it become the premier source on the Internet for companies that are trying to put together a list of products that they should be considering for use in their organizations.”
CRM Mastery, founded in 2004, is described by Berkowitz as "an independent, unbiased firm that specializes in coaching SMBs through a CRM selection and deployment process."
“Most CRM product directories on the web are self-maintained by the participating vendors," Berkowitz said at the time. With no "oversight," these CRM product directories are "incomplete, they have become bloated with numerous multiple entries from the same vendors and old outdated product entries are not updated or removed from the directory on a timely basis."
Directory content is maintained directly by Berkowitz himself, between shifts as jazz DJ on KOTO community radio. He describes the directory as "complete, in terms of the available products, and each product offering is properly categorized." ,
“CRM Mastery is all about being buyer-focused,” Berkowitz said. “Ultimately as our directory expands and matures our goal is to have it become the premier source on the Internet for companies that are trying to put together a list of products that they should be considering for use in their organizations.”
CRM Mastery, founded in 2004, is described by Berkowitz as "an independent, unbiased firm that specializes in coaching SMBs through a CRM selection and deployment process."
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Amy Tierney
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