Beazer Homes USA, an Atlanta-based national home builder, has reportedly adopted Salesforce CRM to "enhance sales and customer care processes," according to consulting firm Bluewolf.

Stop us if you've heard this one before: Beazer had a cumbersome CRM product with limited capabilities, and as a result -- all together now -- the sales reps ignored it.

Hit hard by the housing downturn of the past several years, Beazer officials said they see the company "in the midst of a makeover that will enable it to take advantage of the slowly recovering housing market." Part of that makeover, evidently, is looking to strengthen the sales and customer care processes.

"Now we are seeing glimmers of hope that the negative market trends in the housing industry are moderating," said Cindy Tierney, chief information officer, Beazer Homes, in a statement.

Beazer Director of Information Technology Joe Harris participated on Bluewolf's panel on "Extreme Makeover: Customer Care Edition" at Dreamforce 2009, salesforce.com's user and developer conference, "sharing experiences of undergoing an extreme makeover of the home builder's customer care processes and technology," according to Beazer officials.

The builder is looking for improvements throughout the sales organization, including improved customer interaction and agent productivity, an increase in user adoption, improved overall data quality and decreased time required to generate sales reports from days and hours to minutes.

Company officials said with the salesforce.com technology, they can now "capture and centralize data on potential and existing home buyers, realtors and other partners," and enhance sales performance management through analytics and reporting.

 

Earlier this month, salesforce.com announced that the company selected inContact for its partner program, Within the agreement, the companies integrated the service cloud 2 and Force.com platforms to improve lead and contact management while freeing up sales agents to expand on agent-customer relationships.