Aprimo Inc., a provider of on-demand marketing software solutions, has announced the digital release of its marketing software, Aprimo Marketing Studio, a software-as-a-service solution that allows marketers to increase brand awareness as well as drive greater customer demand without increased workload or budget.

Nowadays, more and more organizations are focusing on marketing, in order to increase sales and open up new growth opportunities.

The Aprimo Marketing Studio provides marketers with an end-to-end solution which has the capability to address every aspect of interactive marketing -- all from an on-demand platform. This gives marketers the functionality they need now -- and later -- said Rob McLaughlin, co-founder of Aprimo, in a press release.

According to a press release, the SaaS (News - Alert) solution provides all the tools required to make interactive marketing easier. Built upon 12 years of market knowledge to support all online marketing activities, Aprimo Marketing Studio incorporates key capabilities that facilitates marketers to not only develop and implement interactive marketing campaigns, but also manages every element of these interactive marketing campaigns. In addition, the solution satisfies the urge for an online, holistic approach to digital marketing.

Moreover, Aprimo Marketing Studio is configurable to adjust as well as adapt with the ever-changing marketing landscape. This SaaS-based platform provides a unique ability for customers to utilize the components they need now, while developing the overall solution on their own timeline.

This SaaS solution also facilitates marketers and their organizations to gain greater visibility into expenditure on marketing, initiatives that are to be taken as well as the impact of marketing efforts on company revenues. This helps organizations to achieve new efficiencies and more measurable results, while reducing marketing’s reliance on IT to manage interactive marketing initiatives.

In addition, Aprimo Marketing Studio also provides marketers with dashboard that allows them to capture an audience through - search engine management and banner ads, engage audiences via social media, microsites and landing pages, and convert their target prospect through automated lead management, in-depth visitor monitoring and analytics.

Apart from simplifying search marketing through a common interface (to manage search campaigns, campaign metrics integrated with Web analytics and optimization across marketing programs), the Aprimo Marketing Studio also allows marketers to quickly create new display ads using an extensive, interactive catalog of highly customizable templates.

In addition to offering marketers with the ability to easily design and deploy online forms, the Aprimo Marketing Studio provides marketers with easy e-mail marketing, lead management, and more.

In the release, Lisa Arthur, CMO of Aprimo, said “Marketers will be impressed with the ROI-driven benefits Aprimo Marketing Studio offers them with its complete interactive marketing solution. We look forward to working with marketers around the globe to harness the power and benefits of an on-demand approach to marketing to ultimately improve marketing results and relevance.”