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Helpstream Chosen for WhiteHat Security's Social CRM
WhiteHat Sentinel is a Web site vulnerability management product. “With Helpstream's Social CRM, WhiteHat customers can connect with one another, post ideas and product enhancement requests, ask questions, share Web site security resources such as white papers and security materials, as well as connect with customer service agents for direct answers to their questions,” company officials said.
“WhiteHat's enterprise user community often initiates involved discussions on best practices and ideas around using WhiteHat Sentinel,” Jay Nagro, director of customer support at WhiteHat Security, said, adding that since it "integrates with our existing processes, it just makes good business sense."
Bob Warfield, Helpstream CEO, said his company's community platform “gives WhiteHat's business team access to customer information for increased collaboration, sharing and insight that makes for true Social CRM capabilities.”
With the help of the new social marketing module, which includes an integrated marketing automation and social monitoring functionality, users will now be able to integrate conversations occurring in public communities such as Twitter and Facebook (News - Alert) with their existing customer communities and create actionable insights for market intelligence.
Company officials at Helpstream said the offering will make it possible to monitor and track activities within these communities for lead scoring and lead nurturing purposes. Sharma wrote that the new release, provides integration with leading marketing automation tools from Eloqua, Marketo (News - Alert), Infusionsoft and LoopFuse.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Kelly McGuire