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Dreamforce Set for November 17, Welcomes Gen. Colin Powell

November 03, 2009

Salesforce.com has announced, much to everybody's surprise, Dreamforce 2009, modestly billed as "the cloud computing event of the year."

Benioff's Merry Band does have a truly impressive special guest, General Colin L. Powell, USA (Ret.), the 65th U.S. Secretary of State as a speaker.

They're evidently expecting over 12,000 attendees this year. So if you're not doing anything from November 17-20 and you happen to find yourself around the Moscone Convention Center in San Francisco, drop in since they're offering "free keynote and expo passes" to Dreamforce. Hit the link for details.

According to Salesforce.com (News - Alert) officials, Dreamforce 2009 will focus the Sales Cloud, the Service Cloud and the Custom Cloud. "In addition, attendees will meet with Salesforce.com product teams, hear from more than 300 users at customer and partner companies, get hands-on training" and hear best practices and strategies for cloud computing.

There's also quite a push for nonprofits -- "more than 800 nonprofit attendees are expected at Dreamforce this year," company officials say, adding that through the Dreamforce Gives Forward program, "nonprofits will be matched with attendees for pro bono technology assistance."

And they're gearing up for it: A couple weeks ago TMC had the news that Boomi, a vendor of cloud-computing integration products and tools, held a contest inviting Salesforce.com customers to contribute and vote for their "dream widget" -- "the integration they would most like between any third-party application and Salesforce CRM," according to company officials.

Boomi opened up the selection process to the Salesforce.com community to decide which integration would be the most useful in today's business environment. Ideas were solicited on anything from social media applications to enterprise software.

Boomi officials said they would "rapidly build the most popular selection and offer it for free to any Salesforce.com customer who visits the Boomi booth at Dreamforce 2009." The contest ended the day before Halloween.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard

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