The MobileStore has partnered with PayMate to offer comprehensive Point of Sale solutions, or “E-POS,” across its 1300 stores in more than 200 cities. The next generation payment solutions will allow customers to pay for their purchases, recharge talk-time and even buy or send gift vouchers instantly and securely via the mobile.

 

According to Rajiv Agarwal, CEO and director of The MobileStore Limited, The MobileStore is constantly innovating and concentrating efforts to enhance the shopping experience for its customers. Due to the increasing penetration of cell phones, the coming years will witness tremendous growth in mobile commerce.

 

PayMate’s mobile payment solutions link a customer’s mobile phone to any financial instrument like an existing bank account, credit card or a prepaid account. This essentially turns the customer’s mobile phone into a secure payment tool to be used anytime, anywhere. PayMate's mobile payment platform will enable customers shopping at The MobileStore to link their credit card to their mobile phone.

 

After this step, customers will be able to make payments on their mobile over an instant auto-IVR call-back without having to share any further details. Once a customer is registered on PayMate, he or she can do retail shopping, online purchases and utility bill payments at more than 15,000 PayMate accredited merchants through the mobile.

 

In addition, The MobileStore will also sell GiftMate vouchers – PayMate's pre-paid mobile voucher – and remote mobile top-up through PayMate's consolidated interface. This essentially means that PayMate registered users and GiftMate users will be able to top-up their pre-paid mobile anywhere, anytime over an instant auto-IVR call back.

 

According to Ajay Adiseshann, founder and managing director of PayMate, this is probably the largest deployment of mobile payments at a retail level and will provide customers unmatched convenience and security while transacting at The MobileStore. In addition, The MobileStore’s reach across 200 cities will act as a catalyst to help PayMate popularize mobile payments rapidly and effectively.

 

The MobileStore is promoted by the Essar Group. It is a one stop mobile solution shop which offers telecom products like mobiles, handset accessories, mobile connections & recharges, mobile bill payments, value added services, handset repairs & exchange, music & gaming devices and DTH.