Emobus, a vendor of "mobility management" services and software, has formed an advisory board to serve as "a representative sounding board to provide strategic insight" to the company. Advisors include Aris Kekedjian, Philip Dodds, and Sean Murphy.

Company officials say the board will help Emobus with customer development and product development efforts so their products and vision "remain closely aligned with customers' business objectives."

Kekedjian is managing director & CEO, GE Strategic Development & GE Capital, Middle East/Africa. He's expected to provide Emobus with insight into selling to large corporations and financial strategies. 

Dodds, chosen to provide Emobus with database and business intelligence insight, has worked in a variety of roles in the last 15 years: CTO of DevZuz, Co-Founder of Unity Systems, and consultant to various global banks and multimedia companies.

Murphy will provide Emobus with "strategic insight into marketing and scaling a new technology," company officials say. Murphy has worked in a variety of roles in the last 25 years - software engineering, engineering management, business development, and product marketing at companies such as Cisco, AMD (News - Alert), MMC Networks, 3COM and VLSI Technology.

Emobus officials claim their products help clients "slash direct carrier billing costs," via not only selling them software but letting them "offload their enterprise cellular challenges."

TMC recently also reported that Johnny Rockets, the US-based restaurant chain, selected Emobus's Electronic Mobility Management ticketing system for wireless expense management services.