IT Structures has the idea that trying out enterprise IT should be as simple as browsing iTunes.

To that end, company officials say they've created a platform that lets companies share "fully functional" IT environments in the cloud with their "Try I.T. Now" button.

The button allows any software or appliance vendor let their sales teams, prospective customers or partners "take the product for an instant test drive, in a monitored and controlled way," company officials say: "Companies can post the button on their Web site," and users are spared "having to install or download anything."

This approach "goes beyond basic Webinar or virtual lab offerings by letting customers create production-grade replicas of their existing IT," IT Structures officials contend. 

Taking note of what they see as "the rising popularity of on demand and SaaS (News - Alert) software applications" leading to "an increase in cloud-based business tools," IT Structures officials say there is increased pressure to provide sales prospects with a true user experience without ever leaving the office.

"When we say 'try it now' we mean that literally," says Zvi Guterman, CEO of IT Structures, adding that since "we're living in a 'try & buy' world" anyway, the concept isn't foreign.

The vendor's also offering the option to customize the button to reflect corporate branding.

Earlier this month, TMC had the news that IT Structures was targeting the reseller community with its platform for sharing IT environments in the cloud. 

"The company has developed a cloud-based platform, much like WebEx and Salesforce.com (News - Alert), that enables a solution provider or ISV selling software to immediately provide customer access to that software for demos.”