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Rosetta Stone Speaks Customers' Language with Parature

October 27, 2009
Understanding your customers is key to business success. Just ask Rosetta Stone, which provides technology-based language learning solutions that enables its customers to communicate in the languages of their contacts, prospects, and buyers. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations, and millions of individuals in over 150 countries.
 
In late July Rosetta Stone launched TOTALe, its online language-learning application that builds on and enhances the effectiveness of its Rosetta Course™ by seamlessly integrating it with coach-led practice sessions, fun and engaging language games, access to native speakers and encouragement from its “Customer Success Agents”. Rosetta Stone TOTALe learners will have their own Customer Success Team providing live guidance and encouragement every step of the way. Whether it’s explaining the method, answering questions, or just helping to schedule a studio session, Success Agents help learners achieve their language goals.
 
And to efficiently manage its customer service and strategically support its customer-centric focus Rosetta Stone has selected Parature’s (News - Alert) Parature on-demand Customer Service™ software.

The Parature product supports Rosetta Stone and its environment via multi-channel support offerings, including an integrated customer portal, chat, knowledgebase, ticket system, as well as other Parature modules, so that customers can choose their preferred method of support. The Parature software allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses in one dynamic, unified system.

“Rosetta Stone is committed to changing the way the world learns languages,” says Jay Topper, vice president of customer success, Rosetta Stone. “We selected Parature because they deliver on the promise of multi-channel customer service and they understand our strategy and the importance of our customers’ success. From the beginning, Parature’s ability to see us as a visionary organization, along with their willingness to accept feedback and to work diligently to help us facilitate our initiatives has been invaluable. Rosetta Stone and Parature share a common philosophy; to listen to our customers and make our products better. This synergy creates a great partnership.”

“Rosetta Stone is known for its customer service and we are delighted that they chose Parature Customer Service software to help manage the customer experience,” Parature Founder and Chief Strategy Officer, Duke Chung (News - Alert), said. “Parature is committed to setting the standard for support teams worldwide with our customer service software suite which integrates a customer portal, knowledgebase, ticketing, chat and a host of other modules in one dynamic, tightly unified system that can manage all the support needs of any organization.”
 
“We will continue championing the way by bringing the most advanced software to market, providing the smartest, most efficient way for organizations to support their customers, increase retention and reduce costs,” Chung added.



Brendan B. Read is TMCnet’s Senior Contributing Editor. To read more of Brendan’s articles, please visit his columnist page.

Edited by Kelly McGuire
 
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