Call Center Software Featured Article

Teradata Bolsters CRM Solution

By Carolyn J Dawson, TMCnet Contributor

A supplier of data warehousing and enterprise analytics solutions, Teradata (News - Alert) Corporation recently announced that their flagship CRM solution, the Teradata Relationship Manager, has been relaunched with advanced functionalities incorporated into its user interface.

 

The improved Teradata Relationship Manager is capable of suiting highly specialized marketing requirements of the enterprise segment. Several enterprises rely on CRM software from vendors like Teradata to supplement their marketing processes.

 

Teradata Corporation states that several marketing processes which require a high level of expertise and skill including the use of control groups, personalization and contact optimization are mechanically performed with the TRM. This makes sure that these core CRM functions are executed with the utmost accuracy and efficiency.

 

It also provides a yard stick for enterprises to assess the efficacy of their corporate governance initiatives. The use of control groups, personalizing the CRM databases and removing redundancies in the existing list of contacts are all core CRM functions. By mechanizing these functions TRM seeks to resolve several challenges faced by the marketing professional and also enhance the effectiveness of the process.

 

The CRM solution from Teradata, the TRM, has so far been successfully deployed in several multinational corporations. Electronic Arts, which is in the business of providing interactive entertainment software solutions, has recently announced that it would be adopting TRM for managing their latest marketing campaign.

 

Several other companies in the United States like Ace Hardware, CVS stores, Philly Park Casino, Sabre, Sheetz, Travelocity and United Rentals have also decided to go with the TRM solution for automating their CRM processes. Teradata’s CRM solution has been adopted by many enterprises across the globe as well.

 

Notable amongst these are ABN Amro Bank, Allied Irish Bank, COOP Denmark, Etisalat (News - Alert) in the Middle East, Maybank in Malaysia, METRO AG in Germany, Mizuho Bank in Japan, Pannon in Hungary, Standard Chartered First Bank in Korea and Telefonica in Chile. As such, the CRM solution has been adopted by a wide variety of enterprises of different scales and in different business segments. The universality of the CRM processes in enterprise has made the adoption uncomplicated and also effective.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Michael Dinan