OPENLANE, an online auction company for automotive dealers to buy and sell wholesale vehicles, is reportedly using Force.com to improve its business in the market.

 

The Force.com enterprise cloud computing platform is helping the online auction company to integrate different enterprise systems. The integration has helped OPENLANE to easily share dealer information across internal groups, and also develop multiple custom applications to support its business.

 

Salesforce.com (News - Alert) said it has let OPENLANE complete its custom development faster than it would have required with on-premise development. Prior to Force.com, OPENLANE built their company by using on premise enterprise software and systems that weren't ideally suited for their business, said Andrew Iorgulescu, vice president of business and dealer development at OPENLANE, in statement.

 

The growth of the company drove the firm toward a flexible cloud computing solution and they began to utilize Salesforce CRM to manage and enhance their relationships with dealers, officials said. OPENLANE was encouraged with the results after implementing functionality to manage dealer relationships, and added other processes in order to drive customer intimacy to higher levels.

 

Iorgulescu said that designing and building custom applications on the Force.com platform had significant appeal when they realized it could be done more quickly and at significantly less cost. The company is pleased with greater levels of responsiveness and service for their rapidly growing dealer base.

 

Thanks to Force.com, OPENLANE has custom solutions for dealer sales, customer inquiries, vehicle arbitrations, collections, and more. The company has also fully integrated both Salesforce CRM and the custom applications with OPENLANE auction platforms, SAP (News - Alert) financials and other legacy database systems.

 

"Salesforce CRM and Force.com have been integral in helping us to optimize our business, and we've even added some applications from the AppExchange and a Customer Portal to gain additional benefits," Iorgulescu said in a statement. "We now have a solution that integrates multiple customer touch points across several systems into one efficient platform. This solution allows our internal development teams to focus their efforts on enhancing OPENLANE's unique auction platforms while delivering a better experience for our dealer customers."