Parature, a company specializing in customer support and helpdesk software, is hosting a free webinar on Tuesday, Sept. 29 at 2:00 p.m. for anyone interested in learning how to increase customer loyalty through great customer service. 

The webinar titled, “How Zappos Built a Billion Dollar Company through a Customer Focused Culture,” will feature Rob Siefker, senior manager, Customer Loyalty team for Zappos.com, who will discuss how the company grew their gross merchandise sales from $1.6 million in 2000 to over $1 billion in 2008 through impeccable client relations.

Focusing on customer service, Siefker will discuss the Zappos commitment to satisfy their customers through service, how they retain repeat customers and what they do internally to inspire the Zappos culture and core values.

With this discussion will comes tips on how to turn Zappos customer service into successful strategies for your company, a unparalleled value in an industry where customer service is imperative.

TMC’s Group Editorial Director, Erik Linask (News - Alert), will moderate the webinar, and hold a live Q&A session at the end of the presentation. 

Siefker joined Zappos.com in January 2004, where he began as a temporary call center employee and, to date, has helped the team grow from 30 to 350 employees.

Linask oversees the daily operation of TMCnet and is also a contributor to TMCnet, as well as TMC’s (News - Alert) IP Communications publications. Prior to joining TMC, Linask had the role of managing editor at Global Custodian, a global securities services publication. 

To attend this free webinar, and gain some invaluable knowledge on how to improve – and see results from – your company’s customer service, visit the company’s registration page.