Webtrends, an enterprise customer intelligence company, has announced GameStreamer Inc., a provider of white labeled game store solutions, has chosen Webtrends as its provider of more intuitive site experiences for customers and better tools to enable partner game stores to maximize their sales, marketing and customer service efforts through the Webtrends Analytics 9.

"We were searching for the right analytics solution that could handle support for our Fortune 1,000 clients, and at the same time made us feel comfortable there would never be any lost data," said Timothy Roberts, GameStreamer CEO, in a statement. "We found all of this in Webtrends, and are excited to align with what we feel is the leading enterprise class customer intelligence and analytics solution. Webtrends has the most elegant and scalable solution for our white label partner game stores."

With the implementation of Webtrends Analytics 9, GameStreamer’s valued partners will gain the ability to measure comprehensive data to provide detailed insight regarding online visitor activity to more easily optimize all content and marketing campaigns for online business success.

"We can now provide our customers and partners with the ability to view all of their critical online business data pertaining to their stores through an easy to use administration extranet," said Roberts. "And Webtrends is the only solution which has the robust capabilities to meet this need."

Requirements from GameStreamer included the need to track very in-depth analytics on users to determine the type of games they viewed, what made them spend time on the site and ultimately the factors that led to a specific purchase.

"The decision by GameStreamer to choose Webtrends as its analytics provider over all other available solutions, is testimony to the fact that customers are tired of mass market solutions that are overly focused on colorful reporting, but don't actually provide any real business value," said Jascha Kaykas-Wolff, Webtrends vice president of marketing.

The digital distribution platform used by GameStreamer offers a white labeled solution with analytics built in. This aspect of their offering will be powered by Webtrends, ensuring a key differentiator in terms of providing the best possible solution to partners.

"The advanced visualization of Webtrends Analytics 9.0 brings data to life. This, combined with the only API's that allow access of data both in and out of our system provides unprecedented flexibility and data portability. Our customers want us to help them achieve better business results and we are the experts at doing just that," added Kaykas-Wolff.

 

Webtrends in on the prowl this week as the company has also announced a new campaign offering a transparent look at digital marketing today through the execution of an integrated multi-touch campaign. As companies are seeking to maximize all of their investments, such as tool will likely be worth more than its weight in gold.