USA 800 has three contact centers, each of which handles inbound contacts for over 150 partners in various industries. It depends on its web-based platform, eCRM, for e-commerce, customer care, and fulfillment order processing, which its roughly 800 employees leverage. It has a distributed network with local eCRM applications, utilizing SQL databases on the back end.

 

Forecasting a record 2008 holiday shopping season, USA 800 needed to add high-performance server load balancing functionality for the web front end serviced by the SQL servers and eCRM platform in its data centers, so that all orders could be processed quickly and on time. Key business drivers for purchasing a new high-performance load balancer solution were redundancy and disaster recovery to ensure increased demands could be met flawlessly.

 

The major factors that led USA 800 to select AX Series include its scalable, modern high performance symmetrical multiprocessing architecture that it is uniquely tuned to maximize multi-core CPUs. The AX platform allows traffic to utilize multiple CPUs without slowing down or blocking that enabled applications to run exponentially faster, especially USA 800’s eCRM platform.

 

USA 800 discovered that A10’s AX Series delivers exceptional performance metrics at half the price of competitors. With all of the required Layer 4-7 features and performance included in the platform without additional licensing fees, the teleservices firm says it received excellent benefits for its outlay. 

 

“The AX Series easily handled the record customer traffic we received over the 2008 holiday season,” says Tom Davis, president and CEO of USA 800. “With AX, our eCRM platform is extremely scalable, highly available and fast, so that our employees are constantly able to handle customer demand, helping us achieve the best holiday shopping season results in our history.”

 

 “We are proud that USA 800 experienced the most successful holiday season in its history with the help of our advanced AX Series platform for application delivery,” adds Lee Chen, founder and CEO of A10 Networks (News - Alert). “The AX Series provides a competitive advantage for e-commerce customers by delivering more than twice the performance at half the price of competing solutions, including innovative features and functionality.”