Toronto-based CRM vendor Maximizer Software has announced that its mobile CRM product is now available for Symbian OS, an operating system recently acquired by Nokia (News - Alert), which supports nearly 80 mobile devices, including Nokia N and E series, as well as specific Samsung, LG, and Siemens smart phones.

 

Maximizer’s Mobile CRM is accessible for Symbian (News - Alert) OS Smartphone users, through wireless Web access allowing users to access and updates corporate CRM systems for management of customers, leads, sales opportunities, service cases and online document repositories directly via the Smartphone.

 

“We believe that mobile CRM will proliferate beyond IT and business users to widespread global adoption across all industries and customer-facing job functions in small and medium-sized businesses,” says William Anderson (News - Alert), executive vice president of technology, Maximizer Software.

 

Early this year TMC’s Patrick Barnard reported that Maximizer released the Entrepreneur Edition of Maximizer CRM 10 – “thus rounding out its CRM software suite with a new edition targeted at the small business.”

 

Maximizer CRM 10 already included covered the SMB market well with its Group, Professional and Enterprise Editions, Barnard said, adding that now, with the introduction of the Entrepreneur Edition, “the suite has an edition for every size business (including departments within a larger organization),” from small to medium to large to enterprise.

 

“In fact,” he wrote, “Maximizer claims it is now the only vendor that offers a complete family of CRM products for small and medium-sized businesses (SMBs) that enables a smooth migration from contact management through to full-featured CRM.”

 

Introduced this past November, Maximizer CRM 10 represents a departure from Maximizer’s previous CRM product line, in that it has eliminated the former stand-alone Enterprise edition found in version 9 and combined it into a more full-spectrum version with different editions to suit the needs of different-sized companies., Barnard said.

 

In Anderson’s view, their support of Symbian OS gives Maximizer Mobile CRM “the greatest reach in the global market.” In addition to Symbian supported devices, Maximizer Mobile CRM is available for BlackBerry, Windows Mobile, iPhone (News - Alert) and Palm smart phones.