CellForce Launches Mobile Marketing Database Solution
October 28, 2008
With more consumers going mobile, including in some cases, scrapping their landlines altogether, the challenge for marketers is how to reach them. Yet making unsolicited marketing calls, e-mails, and text messages to wireless devices is illegal. There are no directories of wireless numbers.
Direct marketing firm CellForce has found the answer with a mobile marketing database solution made up of what it says is the largest opt-in permission-based files of U.S. cell phone users and e-mail addresses.
CellForce offers databases comprising 100 million cell phone users and 150 million consumer e-mail addresses, all of which have been Do Not Call and CAN-SPAM Act-scrubbed respectively and additionally have been qualified and verified. It can sort out numbers by demographics, location, and users preferences.
Marketers can rent the lists for their own mobile marketing programs or ask CellForce to create and launch mobile e-mail, text messaging campaigns, and mobile-enable websites and pages.
Thanks to the mobile databases and its verification procedures, along with the ability to enable targeted campaigns, CellForce says it can deliver up to a 12 percent response rate or up to three times the open rates of traditional direct mail.
“As a stand-alone campaign or in conjunction with direct mail, e-mail marketing, telemarketing, and other direct marketing campaigns, our text-based cell phone programs drive response and deliver instantaneous business for our clients,” says Noam Samson, CEO of CellForce. “Our suite of services has made it a mainstream reality for all direct marketers, advertising agencies and companies to target and reach audiences instantly.”
Brendan B. Read is TMCnet’s Senior Contributing Editor. To read more of Brendan’s articles, please visit his columnist page.
Edited by Jessica Kostek