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Livewire Digital's Omni-Channel Platform Makes Marketing to Consumers Easier and Customized

December 18, 2013

Livewire Digital, a company in York, PA, and Denver, CO, has released Version 2.0 of its integrated marketing solution for digital signage, kiosk and mobile applications that makes interactions with consumers more customized than ever.

The eConcierge Content Management System replaces conventional concierge channels and combines marketing and IT to connect, engage and influence the intended audience, thus creating more relevant consumer experiences.

It creates a multi-channel virtual concierge system capable of delivering a wide variety of information to your audience with a minimal investment. Multi- channel marketing means your brand is available on various channels, such as retailer, web site, direct mail catalog and social media.

On the other hand, Omni-channel marketing ensures that your company can reach potential customers and existing customers at every channel to a new level because it includes customization and optimization for each channel. Organizations that implement omni-channel marketing often experience increased ROI (return on investment) because of their holistic understanding of the consumer behavior path.

David McCracken, CEO, said in a statement, “Using an integrated marketing solution helps differentiate your company from your competitors because it allows you to have meaningful interactions with your customers throughout their customer cycle. This gives companies a better position in a highly competitive business environment, strengthens a brand, increases profits, and so much more.”

Livewire offers cutting-edge software, hardware consulting, and system integration, bringing the necessary puzzle pieces together to increase customer engagement and create a better end-user experience.

Developing such a strategy needs significant planning, a smart digital strategy and strong execution. Awareness, consistency and tracking are key components of this type of strategy. Livewire Digital’s eConcierge Content Management System offers the capability to capture consumer data with seamless execution and provides the opportunity to automate future conversations that are customized to a consumer.

Edited by Cassandra Tucker

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