Roberts holds over 20 years of technology marketing experience. He also has strong technology, channel and unified communications industry expertise.
In his new role as CMO, Roberts will lead marketing strategy, product marketing, demand generation, branding and external communications.
“It’s an exciting time to join the ShoreTel team, and I look forward to contributing to the company’s success,” said Roberts, in a press statement. “I’ll be focused on positioning the company’s continued leadership in the cloud and premises UC market while building on the existing strong brand. ShoreTel has great products, amazing partners, customers and employees, and numerous growth initiatives underway to get the business to the next level.”
Prior to joining ShoreTel, Roberts worked as vice president of marketing Americas for Mitel. He has also been a part of several other technology companies, like NexTraq, Polycom (News - Alert), 3Com and Intel.
At NexTraq, he worked as CMO and implemented changes in marketing functions that led to a substantial increase in new business coming from marketing activities.
Commenting on the appointment, Don Joos, president and CEO of ShoreTel, said: “I’m extremely pleased to welcome Mark to ShoreTel as CMO.” “He has an impressive track record of success, and brings a wealth of UC market knowledge that complements our strategic plans. In particular, Mark has expertise in lead generation, company positioning, product marketing, and strategic planning and will be an instrumental member of the management team.”
In the month of September, TMCnet reported that ShoreTel has teamed up with the Williams F1 Team to offer a complete UC infrastructure across the Williams enterprise.