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Cincom Acquire Improves Sales through Integration with Microsoft Dynamics CRM

Cincom Systems (News - Alert), a Microsoft Global Strategic Partner for Manufacturing, announced new capabilities to Microsoft Dynamics CRM integration.

Cincom Acquire, a guided selling and product configuration software solution from Cincom Systems, now allows channel reps to configure, price and quote offerings through a Web portal that directly integrates to the Microsoft (News - Alert) Dynamics CRM system.

Acquire's integration with Microsoft Dynamics CRM is useful for companies selling complex products or services through multiple channels. It helps them improve sales effectiveness and create more knowledge of sales activity, company officials said.

Cincom Acquire is a multichannel, multi-currency and multilingual selling solution that helps automate the configuration, pricing and quoting (CPQ) of complex products and services. The program is powered by the Cincom Guru Business Rule Management System (BRMS), which empowers business users to automate complex sales and product knowledge.

The solution helps companies streamline their sales process by delivering critical product and sales knowledge to the point of sale, reducing "quote-to-cash" time and proposal generation time from days to minutes – and closing deals up to 80 percent faster.

"Selling complex products and services through extended channels is a big challenge for most companies," said Jerry Miller, director of Cincom's Intelligent Selling Solutions division. 

"Cincom Acquire captures the knowledge of the product engineers, pricing agents and network planners and provides it to your channels directly through the portal interface, so they can be as knowledgeable as your own staff," Miller added.

"Information input into Acquire by channel partners goes immediately into your CRM system," said Miller. "This gives a real-time, full view of all direct and indirect sales activity – this is a huge competitive advantage."

Cincom Acquire for Microsoft Dynamics CRM combines configuration, pricing engine, quoting and Microsoft Dynamics CRM, which includes a selling solution, marketing solution and customer-service solution. They are integrated into one multichannel selling platform.

"It's a one-stop software technology designed to scale and grow with your company and its changing technology," said Miller.

Edited by Braden Becker