According to the company, CEA is an out-of-the-box customer experience analytics software solution that unifies business, network, product and customer data for real-time analysis, discovery, reaction and decision support by users across the business. It is easy-to-use and can be deployed in weeks.
The solution, which has already provided a unified view of the customer life cycle for users across a mobile operator's business, now includes a cloud-based analytics engine offering an API to both a mobile operator's in-house and third party B/OSS solutions.
The latest version, Aito CEA 6, includes four main application groups: Customer Behavior and Experience analysis, Customer Profiling and Analysis, Revenue and Profitability analysis and Actions, Reporting, and Data Export. The enhanced version will now provide an API to existing B/OSS vendors' solutions, such as customer care and network operations solutions, to get customer and network profiling indicators and scores.
Anssi Tauriainen (News - Alert), Aito's CEO said, "We have seen a recent trend amongst large mobile operators who want to augment existing solutions across the B/OSS with CEA data rather than implement a standalone CEA solution. This trend is forcing B/OSS application vendors to respond and hence we are offering Aito CEA 6 as an OEM solution to these vendors. We see that technical solutions have gaps in analysing the commercial side of the customer relationship, and vice versa, and this is the need that Aito CEA 6 fulfils."
Tauriainen continued, "We also took the decision to deliver the Aito CEA API capability from public or private cloud to deliver a more agile approach to integrating CEA data thereby increasing the scalability and speeding and simplifying deployments."
In addition, Aito CEA 6 is also offering more than one hundred commercial and technical indicators allowing a 360-degree view into individual subscriber's behavior, experience and business aspects over the life cycle.