CRM solutions providers Zurmo Inc. of Chicago and Sooptoo of the Netherlands have joined forces. Sooptoo will resell product -- and provide professional services including customization, installation, integration, maintenance, support and training -- for Zurmo deployments in the Netherlands.
"Due to Zurmo's rapid global expansion, we need help from international partners with implementations and services in their respective regions. As partners have the capability to go onsite with customers, we are able to extend our reach beyond what we could accomplish on our own,” says Zurmo co-founder Ray Stoeckicht.
“We’ve chosen Sooptoo for their deep domain expertise and proven track record of delivering successful CRM implementations in the Netherlands. We are ecstatic about this partnership and look forward to further promoting Zurmo in the Netherlands, where the application has been received very positively."
Zurmo was founded by Jason Green and Ray Stoeckicht. Green was an early employee of SugarCRM (News - Alert). He went on to establish Intelestream, which offers consulting and services related to SugarCRM. McKay and Stoeckicht worked for Intelestream as well.
At the moment, Zurmo is offering its CRM solution in the form of Open Source (News - Alert) Edition, a do-it-yourself, kit-type solution available for free download. Open Source Edition, which became available in June, is now used in more than 2,000 active installations.
Open source solutions like the Zurmo CRM are appealing because they allow users to perform customization, such as adding extensions, to meet their specific needs. Zurmo says what makes its solution different from the other open source CRM offerings in the market is the fact that its code base is brand new, while competing products date back to 2004. Zurmo was built using a PHP framework called Yii.
Another Zurmo differentiator is that it tests every line of code before release to avoid bugs.
Gamification is also a feature of the Zurmo CRM solution. Every activity done in the application is tracked through gamification. As a result, organization can award points for user adoption, upping employees’ score every time they add or update entries in the CRM system. They can also use the gamification functionality to encourage best business practices and task completion, such as closing out a support ticket on time or ahead of schedule.