Customer service is as important as the actual product or service offered by a company. Good customer service not only improves a company’s image, but it also helps the company in retaining its existing customer base.
Helping companies to improve and analyze their customer service efforts, OpenView Venture Partners has unveiled the beta version of its customer service operations assessment tool.
Using this tool is really simple. The potential users just have to answer a few questions about their company, their field of operation and its service and culture. The tool then provides a personalized customer service score to the users. If the user is looking for advanced assessment of his customer service, the tool also provides that along with recommendations to improve the service.
OpenView plans to create a series of online assessments and this tool is the first in that series. In the future, the company will be providing assessment tools that focus on various other fields.
This tool is important for all companies these days because of intense competition, no company can survive without giving excellent customer service. Any negative feedback about the customer service of a company spreads like wild fire these days of extreme connectivity and that’s not good for business.
“In a highly competitive landscape, expansion-stage technology companies need to find various ways to differentiate themselves, and customer service is among the most important,” said Brian Zimmerman, Managing Director of OpenView Labs, the firm’s strategic consulting arm that built the assessment tool. “We believe that professionals who invest the few minutes it takes to complete the assessment will get some really valuable insights into how they can improve their company’s customer service.”
Recently, the company published a new report today entitled, "Crowd sourcing Marketing: Leveraging Customer Engagement for Maximum Impact."