To enable dealers to easily purchase used but high-quality inventory, SureSale, a source of online vehicle certification and selling platforms, has launched the certified pre-owned (CPO) marketing program, transforming the way used vehicles are bought and sold.
This new program is designed to increase dealer autonomy in the sourcing, certification and marketing of certified vehicles.
This technology platform allows dealers to buy quality used inventory from private sellers, a mobile certification app and an expanded online marketplace that includes free dealer microsites with additional listing syndication to top automotive marketplaces.
The program will increase the range of vehicles eligible for certification on dealer lots, online marketplaces, and remarketing channels to 15 years old and 150 thousand miles.
SureSale's new certified platform includes the ACQUIRE: buyer program for dealers, INSPECT: mobile certification app, and MARKET: expanded SureSale marketplace.
SureSale dealers will not be charged any monthly fee or long-term contract commitments. They'll also get a 'one-click' vehicle certification platform, best-in-class limited warranties, buyback guarantees and vehicle service contracts - as well as certified vehicle inspections.
Additionally, SureSale's online marketplace offers dealerships one-click publishing of all their SureSale-branded inventory (both 'Eligible' and Certified) on their SureSale microsite, as well as across suresale.com and online classified pages.
Jeffrey Schwartz, president and CEO at SureSale, said in a statement, "These technology platforms create a turn-key certified marketing solution for dealers and an innovative way to acquire quality used inventory – all while providing a powerful cost- and time-saving way to generate used car leads, plus, our new 'on demand' certification means dealers can market SureSale Eligible vehicles and then ultimately certify based on a consumer's request.”
“This is a win for consumers, who have a new channel to search for certified vehicles, and for dealers, who have access to a new universe of consumers."
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