The term CRM has been around for quite a while, and it's not surprising that it keeps surfacing in most sectors of industry – including real estate. This is because CRM is all about “people, building relationships, retaining customers, selling products and much, much more.”
And where would CRM be more pertinent than in real estate, which deals with listening to people, understanding their needs and catering to their preferences in a piece of property. That's why IXACT Contact Solutions Inc., the easy-to-use real estate CRM and e-mail marketing system, availed its product on Apple’s (News - Alert) new iPad mini.
Apple products have become so popular over the years, and the recently released iPad mini is no exception.
The growing number of Apple users, and the fact that IXACT Contact has always been treated as a real estate CRM for both Mac and PC users and all Apple products – the iPhone (News - Alert), iPad and now iPad mini – dictates what will now be easily accessible to real estate sales professionals on the lookout for a real estate CRM.
“Being an Apple friendly real estate CRM has always been important to us. That’s why we’ve made sure that IXACT Contact works perfectly on the iPad mini,” said Rich Gaasenbeek, vice president, sales and marketing, IXACT Contact.
Moreover, it allows subscribers to seamlessly integrate between their Mac, iPad, iPhone and Mac address book. It’s also compatible with Web browsers including Apple's Safari, allowing users to access the CRM from anywhere, anytime.
“People love our iPhone sync because there’s no app required – our subscribers can sync their IXACT Contact database and calendar directly to the iPhone’s built-in address book and calendar (iCal),” said Jonathan Kay, chief technology officer at IXACT Contact.
All this works in its the simple CRM's favor, as it helps realtors build lasting relationships with past clients, hot prospects and important referral sources.
This Web-based CRM personalizes its relationship with clients, helping real estate agents convert more leads, and promote real estate marketing and prospecting.
With the increasing popularity of social media, particularly Google (News - Alert) Plus and Pinterest, IXACT Contact decides to jump on the bandwagon. The user-friendly real estate contact management and real estate marketing software for REALTORS, IXACT Contact is already very active across the social media Web, with popular company accounts on Facebook, Twitter, SlideShare and YouTube (News - Alert).
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